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ANALYTICA PARTNERS
Analytica Partners is a small boutique strategy consultancy, focused on companies that operate within the lower end of the middle market (revenues < $250 million).
Analytica Partners is not sized to be all-things to all-people. We have little choice but to focus on those select issues and opportunities that matter most to our clients: restoring, maintaining, or accelerating growth. Simply put, Analytica Partners helps clients grow. That is all we do.
We help clients grow sales inside their current markets
We enhance customer experiences for our clients.
Better experiences lead to greater engagement, increased sales and enhanced reputation.
We help clients grow the number of markets
We identify, understand and open new markets for our clients.
We do this for lower middle-market businesses $5-$50 million in size.
Our Specialties
We specialize in working with small firms. We do not offer our clients one-stop shopping. Far from it. The scope of our services is limited to:
New Market Development
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Our services
1. Market assessment
Sizing, dynamics, rules of competition and basic segments.
2. Strategic marketing
Competitive intelligence, targeting and positioning.
3. Tactical marketing
Tweaking client marketing strategy and plans to better fit the new market
4. Networking
Making initial introductions and participating in initial discussions
New Market Development
Analytica Partners was asked to help a client enter a new geographic territory. This got us thinking that perhaps finding and developing ANY attractive new market for clients might be worth offering. We have never looked back.
The most common new market requests we receive from clients include:
What to Expect
from Us
What to Expect from Us
Expect the same thinking, frameworks, consulting process and communication style (written or verbal) as big firms costing $300-500K per month.
Expect hypothesis-driven problem solving. Unstructured problems like “what might be causing…” or “how do we improve…” require a starting point
Expect us to transfer our knowledge to your organization and not just to a select few. Socialization and education is part of the job.
Expect us to follow-up and check into progress and outcomes. We are not successful because we just delivered that “killer” final progress review that impressed.
Expect us to admit any mistakes… and to fix them. If we think we got something wrong (e.g. new information), we will tell you.
Expect undivided attention. Our name is not yet in lights, and we can’t just fly in for meetings. If we cannot give you the attention you deserve, we will decline the work.
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